Due to the dynamic development of the logistics market, effective customer service does not end with standard transport and storage services. To meet the growing expectations of customers and gain a competitive advantage, logistics companies must offer additional value-added services, such as Value-Added Services (VAS).
What is VAS
VAS is a set of various services provided by logistics companies that contribute to improving the efficiency and value of deliveries, as well as meeting the special needs of customers. This includes a wide range of activities that are performed outside of core logistics processes. One of the most common examples of VAS is product personalization. The logistics company provides a packaging service that allows you to customize the packaging and labeling according to customer requirements. This may include creating promotional packages, wrapping gift sets, or labeling products to certain standards.
Another example of VAS is value-added order processing, which consists in fulfilling complex orders, assembling and packaging products before they are shipped to the customer. This service allows customers to save time and effort as all necessary activities are performed by the logistics company. VAS may also include handling returns and repairs. Logistics companies can offer a collection, evaluation and repair service for products that have been returned by customers. This not only streamlines the returns process, but also helps maintain customer satisfaction and enhance your brand image.
An important aspect of VAS is also the tracking and monitoring of shipments in real time. Logistics companies use advanced technologies and information systems to enable customers to track their shipments at every stage of delivery. This gives customers confidence that their goods are safe and will arrive on time. Finally, VAS can also include additional services, such as labeling – which we mentioned earlier -, sorting, quality control, cargo consolidation or inventory management. All of these services are designed to add value to deliveries and meet special customer requirements.
Why is VAS important for logistics companies? Above all, offering added value services allows logistics companies to stand out in the market and build long-term relationships with customers. Customers increasingly expect comprehensive logistics solutions that go beyond standard transport and warehousing services. Providing VAS enables logistics companies to meet these expectations and adapt to changing customer needs. In addition, offering VAS can contribute to increasing the revenue and profitability of a logistics company. Value Added Services are often priced separately and can provide an additional source of revenue. In addition, VAS allows logistics companies to increase operational efficiency and optimize the use of resources, which can translate into greater profitability.
VAS and improving customer satisfaction
This one can also contribute to improving customer satisfaction and building loyalty. Providing services that meet the special needs and preferences of customers can contribute to increasing their satisfaction with services and building a positive image of the logistics company. Customer satisfaction as well as positive feedback and recommendations are key to the company’s long-term success. It is also worth noting that offering this service can contribute to the development of competence and skills of logistics companies. The implementation of more advanced services requires innovative technological solutions, process improvement and the development of employees’ knowledge and skills. As a result, the logistics company becomes more competitive and ready for the challenges of the market. Offering value-added services contributes to increasing competitiveness, building customer relationships, increasing revenues and profitability, improving customer satisfaction and developing the organization’s competencies. Therefore, at HOPI we focus on developing and improving VAS as a key element of our offer. Contact us here to discuss your needs.